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What is Nintendo playing at?




Nintendo's latest Direct hit yesterday to mixed reactions. The video, at the time of writing, has 68,000 dislikes and 87,000 likes. Fans were disappointed at the lack of any major announcements given the drought in Nintendo Directs in recent months. The showcase highlighted Shin Megamei Tensei 5, Shin Megami Tensei III: Nocturne HD Remaster, some DLC for Cadence of Hyrule, Rogue Company and WWE2K Battlegrounds. That was it. No Doom Eternal, no Bravely Default II

While I expect Nintendo will undoubtedly release more smaller Nintendo Directs in due course, there is a much greater issue here. 

Everyone is talking about the PlayStation 5 and Xbox Series X

Nintendo needs to step up to get gamers talking about the Switch again. Right now, the hot topics are the next generation of consoles coming later this year. Microsoft's event on the 23rd is on everyone's lips, for example. If Phil Spencer and co show off a lot of gameplay for Halo: Infinite and other first party games, this could turn out to be an incredible event.  Microsoft's Xbox Series S/Project Lockhart is supposedly going to be unveiled in August, adding even more impetus. 

I wouldn't be surprised if Sony released more information to combat the impact of Microsoft's event, perhaps even the price and launch date. 

What can Nintendo do to get the buzz going again?

  • Mario games in celebration of the 35th anniversary.
  • Announce Breath of the Wild 2.
  • Nintendo 64 games coming to the Switch.
  • New [insert old IP] here - imagine the reaction if a new Wave Race or F-Zero was announced?
  • Announce a Game Boy Classic.
  • Announce GoldenEye 007 coming to the Switch.
  • Say "Switch Pro - coming 2021"
What about Todd Howard showing a video of him playing Fallout 3 (or 4) on the Switch? That would be incredible. 

If Nintendo really wanted to do something EPIC, all it has to do is release a video of Phil Spencer playing Halo: Infinite...on a Switch running xCloud. 

BOOM! 

And the crowd goes wild.

Closing thoughts

There is always the risk of complacency. Nintendo could decide not to do anything until September, which might be damaging. I expect Sony will release more info about the PlayStation 5 at some point, especially since we don't know the price or launch date. There might be more gameplay footage to come. Microsoft might have a busy August if they announce the Xbox Series S/Project Lockhart then. Nintendo could make a splash by announcing Super Mario Galaxy 1 & 2 on the Switch or Super Mario Sunshine Remastered. That would guarantee a lot of interest and pre-orders. 

What do you think? Is Nintendo on the right track or should it do more to get everyone talking about the Switch and their games?

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